150 Facts About Instagram You Didn't Know

150 Facts About Instagram You Didn't Know

• Over 500m Stories are posted every day.
• 37% of US internet users are now on Instagram.
• 90 percent of Instagram users are younger than 35.
• Instagram clocks up 3.5 billion likes every day.
• Instagram usage doubled between June 2016 and 2018.
• 63% of Instagram users use the app every day.
• One study found that 8% of accounts are fake
• In the US, 63% of users visit daily.
• The current head of Instagram is Adam Mosseri.
• Instagram HQ is at Menlo Park, California.
• 90% of people on Instagram follow a brand.
• A study has discovered that 8% of all Instagram accounts are fake.
• In 2012, Facebook paid $1 billion for Instagram.
• In 2018, Instagram was estimated to be worth $100 billion.
• In 2020, Instagram generated $20 billion in ad revenue.
• In October 2020, the total number of Instagram users was estimated at 1.16 billion active users.
• Instagram has 500 million daily active users.
• Instagram has one billion monthly users.
• September 2011, Instagram had 10 million users.
• February 2013, Instagram had 100 million monthly users.
• June 2016, Instagram had 500 million users.
• June 2018, Instagram had 1 billion monthly users.
• October 2021, Instagram had 1.16 billion users estimated.
• The most used emoji on Instagram is the heart emoji.
• The top three most used filters are Gingham, Clarendon, and Juno.
• Every month, there are over 16 million Google searches for “Instagram.”
• 70% of the most used hashtags are branded.
• Photos see more engagement than videos on Instagram.
• Posts that include another handle gain 56% more engagement.
• Posts with at least one hashtag gain 12.6% more engagement.
• And posts with a location receive 79% more engagement.
• Instagram launched on October 6, 2010.
• The majority of Instagram users are between 18 and 29 years old.
• In 2017, Instagram was the most used network for cyber-bullying.
• 96% of US fashion brands are on Instagram.
• Pinterest, and 84 times higher than Twitter.
• 60% of Instagram users discover new products on the platform.
• The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above).
• The network was bought by Facebook on 9 April 2012, for $1 billion.
• At the time, Instagram had only 30 million users.
• There are now over 2m monthly advertisers on Instagram.
• IGTV, or Instagram TV, appeared in June 2018. This standalone app allowed users to upload longer videos to encourage more in-depth video content.
• In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. 
• In 2017, it was estimated Instagram would reach nearly $4bn in revenue.
• By 2019, it’s been estimated that Instagram ad revenue was $9.45bn in 2019, with it predicted to hist nearly $14bn in 2020.
• As of June 2016, 95 million posts are made every day, although this is likely to be far higher today.
• However, Instagram might have as many as 95 million faker bot accounts – just under 10% of its total user count.
• Hashtags were introduced to Instagram in January 2011 and are integral to navigating content on the platform. In December 2017, users could follow specific hashtags to keep track of trends and show relevant content in their feed.
• The US and India are the most prominent global audiences for Instagram with 140 million users each.
• In the US, 63% of adults visit Instagram daily – that’s the majority of the population – and 42% visit Instagram several times in a day.
• In the US, Instagram is dominated by a younger demographic, unlike Facebook, which has many older users. 75% of 18-24-year-olds use Instagram.
• Globally, the gender split that uses Instagram is 50.8% female and 49.2% male.
• 11% of people use Instagram as a source of news (across 12 global selected markets), compared to 32% who use Facebook and 20% who use YouTube.
• The top three countries who use Instagram are the United States (116m), India (73m), and Brazil (72m). You can find the top ten list here.
• Over 60% of users log in daily, making it the second most engaged network after Facebook.
• The biggest demographic group are males between 18 – 24 years old, while 75% of all users are aged between 18 and 24.
• The most followed brand (besides Instagram itself) is National Geographic, with 130m and counting followers. The most followed person is currently Cristiano Ronaldo, followed by Ariana Grande, and Dwayne ‘The Rock’ Johnson.
• Currently the most popular Instagram post is of an egg. While the person with the most posts in the top 20 is Kylie Jenner with six.
• The same study showed 29.9% of accounts are ‘inactive’, posting one or fewer photos or videos in a month.
• Instagram is currently the sixth most used social media platform in the world (behind Facebook, Youtube, WhatsApp, FB Messenger and WeChat).
• Instagram is the 10th most visited website in the US, with an estimated 0.9 billion monthly visits in January 2021.
• Instagram is the 10th most searched query globally, with a 317.7m monthly search volume.
• In 2020, Instagram was the fifth most popular download on the Apple App Store.
• Instagram was co-founded by Kevin Systrom and Mike Krieger in 2010.
• In 2017, Instagram was reported to have 450 employees – that’s 3.5 million users per employee.
• Instagram was launched on October 6th, 2010, but the very first post was made on July 16th, 2010.
• The Instagram account with the most followers is actually the Instagram account, with just under 390 million followers.
• The top influencer on Instagram is the ultra-dedicated Cristiano Ronaldo. He has 275 million followers compared to Lionel Messi’s follower count of 195 million.
• Seven out of ten of the top Instagram influencers are American.
• A micro-influencer with only 10k followers can earn $88 per post – they would need to post daily to make the average median wage.
• 32% of US teens list Instagram as their most important social network, more than any other social network.
• 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so.
• The average engagement per post has grown by 416% compared to two years ago.
• A mid-level influencer with 100k followers can earn $200 per post – they would need to post over 3 times a week to make the median wage.
• A high-level influencer with a million followers can earn $670 per post – they would need to post once a week to make the median wage.
• More than half of the top brands on Instagram use the same filter for every post.
• As of 2018, there have been over 45 billion photos shared on this platform.
• Unsurprisingly, selfies are one of the top uploaded pictures on Instagram. There are over 290 million selfies on Instagram.
• Instagram is the second most engaged network, just behind Facebook which takes the lead. More than 60% of its users log in on a daily basis.
• The most used hashtags are #love, #instagood, #me, #cute and #follow.
• 96% of the top fashion brands in the U.S. use Instagram.
• 32% of all U.S. internet users are on Instagram, however over 75% of all Instagram users are located outside of the United States.
• As mentioned above, the top account with the most followers on Instagram, is Instagram, with 390 million followers. Removing Instagram’s own account from the list, National Geographic is the top followed brand.
• There are more than 200 million business accounts on Instagram.
• Two out of three people surveyed say that Instagram enables interaction with brands.
• 50% are more interested in a brand when they see ads for it on Instagram.
• Top influencers dominate the individual images with the most ‘like’ counts. However, as an outlier, the image with the most likes is a photograph of an egg that made the bid for the world record in January 2019.
• Billie Eilish has managed to achieve two listings in the top ten of ‘likes’ with two posts about her blonde hair. Surprising for a singer who is so against portraying a personal brand based on ‘image’.
• And, Kylie Jenner achieved two top posts with a photo of her new baby daughter and a birthday message for her daughter’s father.
• Instagram is not a destination news source. Only 13% of users consider Instagram a good place to get the latest news against 23% of users who see the news whilst they’re there for other reasons.
• On Instagram, under 35s pay more attention to internet personalities than media outlets as a news source. 36% pay attention to personalities and 21% to mainstream journalists.
• Instagram was launched on October 6, 2010, and gained 25,000 users on its first day.
• Initially, Instagram was called Codename, but the name changed to Instagram before it was launched.
• The name Instagram comes from mashing of “instant camera” and “telegram.”
• The first photo ever posted was by the co-founder, @kevin on July 16, 2010. The photo is a picture of a dog.
• The most Instagrammed food is pizza, taking the lead in front of sushi and steak.
• It’s estimated that posts that include at least one hashtag gain 12.6% more engagement.
• Instagram was bought by Facebook in 2012 for $1 billion dollars. At the time of its purchase, there were only 30 million users on the platform.
• As of 2018, Selena Gomez is the most followed person on Instagram with 138 million followers.
• There are at least 1 million advertisers on Instagram.
• The top five countries that use Instagram, in order of popularity, are the United States, Russia, Turkey, Brazil, and the United Kingdom.
• The top five most followed brands on Instagram, in order of popularity, are National Geographic, Nike, Victoria’s Secret, 9GAG, and Nike Football.
• On a normal day, there are 80 million photos shared on Instagram and 3.5 billion likes.
• Every day, one hundred million accounts upload a Story on a daily basis.
• The most liked photo on Instagram is a post by Kylie Jenner of her newborn daughter – this photo clocks in at over 17.9 million likes.
• 80% of all Instagram accounts are personal – an average user has 648 followers and is following 359 accounts.
• New York City was the most Instagrammed city of 2017. However, the most Instagrammed location was Disneyland in Anaheim, California.
• When Instagram launched the video function in 2013, 5 million videos were uploaded in the first 24 hours.
• Instagram introduced advertising for select brands in October 2013, but didn’t open up advertising for all until September 2015.
• In June 2016 Instagram switched to a non-chronological feed. Many people weren’t happy but Instagram said it would mean people would miss less posts from the people they followed.
• Instagram Stories were released on the platform in August 2016. Stories allowed users to upload photos and videos (along with the ability to add stickers and other info) to their profiles that would expire after 24 hours (similar in function to Snapchat).
• When Instagram introduced videos, more than 5 million were shared in 24 hours
• Pizza is the most popular Instagrammed food, with sushi and chicken taking 2nd and 3rd respectively. Although in the UK, it’s curry.
• There are over 25m brand accounts on Instagram, with 80% of users following one.
• If we only look at the top 100 brands in the world, 90% have an Instagram account.
• Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than 
• Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users.

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